Audience Research Music Magazine
This is my audience research.The main objective of this task will enable me to know who my target audience is. The method i used to conduct my information was by creating 11 open-ending and close-ending questions and getting 10 random people to answer them through blackberrry messenger. However i got 5 people to answer questions 1 to 5 and another group of 5 people to answer questions 5 to 11. I did this because i knew 11 questions will be too much for 1 person and also because i wanted to have a range of answers because I wanted enough information as possible.
Questionnaire
Q5.Do you read music magazines?
A.YES
B.NO
state why?
Q6.What genre of music are you most likely to listen to or if you do already?
Q7. Would you prefer a mid-shot or a closeup shot (why)?
Q8.How often do you buy magazines?
A.Monthly
B.Weekly
Q9.If special features are added such as: competition would it make a difference weather buying a music magazine?
Q10.How much are you willing to pay for a music magazine?
A.£99P
B.£1.60
C.£2.99
Q11What masthead sounds better?
A.FAME T
B.VOLT
C.BEATS
A.YES
B.NO
state why?
Q6.What genre of music are you most likely to listen to or if you do already?
Q7. Would you prefer a mid-shot or a closeup shot (why)?
Q8.How often do you buy magazines?
A.Monthly
B.Weekly
Q9.If special features are added such as: competition would it make a difference weather buying a music magazine?
Q10.How much are you willing to pay for a music magazine?
A.£99P
B.£1.60
C.£2.99
Q11What masthead sounds better?
A.FAME T
B.VOLT
C.BEATS
RESULTS
Questions 1 to 5
In question (1) i found out that most people preferred dark colours than bright colours.This was not what i was expecting because i was planning to use bright colours due to the fact that it will make the music magazine stand out from the rest, however the use of the dark colours will allow the image to be more focused on. In question (2) i was able to find out that most people felt the picture attracts them to the music magazine. So when I'm producing my own magazine i'm going to make sure that my picture is in good quality in order to grab people's attentions. In question (3) 2 out of 5 liked the first and second layout and only 1 person like the third layout. I didn't really like the third layout myself because there's to much writing,so i'm please it never got a lot of votes, but i think i'm going to use the first layout because it looks sophisticated and you can automatically tell its a music magazine. I also like how the main cover-line is visible which is really important. Layout 2 is nice but i think it will be much harder for me seeing as there's less writing on it and this will make difficult to assume its a music magazine. Question (4) The audience seemed to want my magazine to have the same level of pictures and writing to make it more balanced this is good because i prefer it balanced as well than to have the writing over powering the pictures.Question (5) in this section i found that 2 people actually read music magazine and and the other 3 don't so therefore i'm going to make sure i produce an interesting magazine.
RESULTS
Questions 5 to 11
for question (5) again but ,in this section i was able to find out that 3 out of 5 actually buy music magazines.This shows me that i need to have an unique selling point when producing my magazines to enable more people to read my music magazine. Question (6) i found out that the majority listen to R&B or Hip-Hop and the minority listen to other types of music such as: rap and slow jams etc as well, so when making my music magazine i need to consider the type of music genre most people are interested in. Looking at my results i'm most likely to base it on R&B or Hip-Hop. In question (7) 5 out of 5 prefer a mid-shot photo than a closeup.This is because most of them like seeing what the subject is wearing, i was hoping my respondents will choose close-up because i feel it will be much easier when taking the picture but if they favour mid-shot more i will make sure I use that camera shot angle in order to meet their expectations. Question (8) My audience decided that the music magazine should be published monthly. This could be because they may not be able to spend money buying magazines weekly due to economic reasons, so therefore this means my target audience may be teenagers rather than older people.Due to the fact that if my target audience was much older they would be most likely to say weekly seeing as they will have part time jobs. Also publishing the magazine monthly allows the reader to save money in order to buy the next issue and makes the magazine offer better materials,and this makes the audience more excited. I found out that in question (9) some people thought special features will make a difference because of the fact that it will make it more interesting to the readers.However, some never they thought it just depends on the magazine. This is linked to question 8.Teenagers are most likely to find it more interesting than older people. So i'm still contemplating if i should add special features or not. Lastly I ended the question (10) with a multiply choice on masthead. my results indicate that choice 'A' has the least votes, so i can therefore assumes that no one liked the tittle.Choice 'B' and 'C' had the same results this shows me that most people preferred them more. i can see that my audience like short and snappy names that relate more to music this is good because when making my magazine they will be able to identify its a music magazine.I think B and C are both goods names, but i'm likely to pick VOLT due to the fact that it sounds more unique and eye catching to the audience. Overall I can say that audience research was really helpful because it made me understand what people liked and disliked about music magazine and also helped me acknowledge what sort of features, designs and camera shots should be added to my front cover.